Le Garde-Manger is a project created by Max Kreckel, with the ambition of celebrating French culinary heritage and craftsmanship through a contemporary lens.

The challenge was to develop a distinctive visual identity that would stand out from the traditional codes of food media and YouTube channels.

The art direction took a more editorial approach, combining modernity, character, and simplicity. The logo was designed to feel bold and instantly recognizable, while maintaining a sense of elegance that reflects the world of French gastronomy.

A visual identity crafted to give Le Garde-Manger its own voice and a unique presence.