Le French Way is an experiential project offering a unique way to explore Paris through electric Solex rides – a journey designed around freedom, discovery, and a slower, more authentic pace.

I developed both the visual identity and the website for the project, creating a cohesive digital and brand experience.

The logo is built around the symbol of a balloon, representing the lightness and sense of freedom at the heart of Le French Way. It reflects the effortless feeling of moving through the city, carried by the experience rather than constrained by it.

The visual direction balances French elegance with a modern, lifestyle-driven approach, ensuring the brand feels both refined and accessible.

In parallel, I designed and developed the website, translating the brand identity into an intuitive and immersive digital experience. The goal was to create a seamless journey that mirrors the project itself – fluid, engaging, and easy to navigate.

Le French Way is a project where branding and digital design come together to express a clear vision: exploring the city with freedom and style.