This project focused on the creation of a visual identity for Princesse Café, a brunch restaurant located in Paris’ 10th arrondissement.

The concept explored a soft, playful direction through a hand-drawn illustration style, intentionally embracing a naïve, almost childlike aesthetic. This approach was designed to reflect a sense of spontaneity, warmth, and authenticity.

This contrast between the name “Princesse” and the deliberately unpretentious illustration created a subtle tension, positioning the café as both elegant and down-to-earth. The result was a unique identity aimed at standing out within the Parisian café scene.

Although the proposal was not selected, it remains a strong exploration of expressive, hand-crafted branding and the power of simplicity in visual storytelling.