Enter the world of Karaff, a French/Swedish wine import venture. With a laser focus on curating natural wines from the picturesque Beaujolais region, just north of Lyon, Karaff represents a shared passion among three friends. These friendships are embodied by three distinct bottles, each carrying its story and symbolizing their collective journey. As the architect of their graphic identity, I crafted a visual language that echoes the essence of their wine odyssey.

But it doesn’t end there. My involvement extended beyond designing the core identity. I also curated compelling social media content that resonates with wine enthusiasts, crafted captivating marketing materials, and laid the foundation for an upcoming website that will elevate their online presence. At the heart of it all, Karaff’s story is a blend of camaraderie, adventure, and the love for natural wines, and it’s an honor to have contributed to this narrative through design and digital strategy.